CONIUNCTA®

Challenges Faced by Coniuncta

• Low Visibility for Key Product & Industry Terms
  As a supplier of raw materials & active ingredients for cosmetics & food, many of the core terms (liquid extracts, powder extracts, active ingredients, etc.) are competitive and seem under-optimized for search.

• Poor Content Depth & Keyword Targeting
  While product categories are clearly laid out (liquid extracts, powder extracts, etc.), there is limited supportive content (blogs, guides, tech articles) to capture long-tail searches or educate users.

• Multilingual & Localization Gaps
  The site supports multiple languages, but content localization (translations, hreflang tags, localized content) may not be sufficiently optimized.

• Technical SEO Weaknesses
  Potential issues: missing or weak meta titles/descriptions for product collections; image alt text may be under-utilized; site speed / structure for mobile could be improved; internal link structure may not highlight priority pages.

• Trust & Backlink Profile Not Maximized
  As a certified / regulated raw materials provider, evidence of certificates, research references, publications, case studies could be leveraged more strongly both on-site and via external content to build authority and backlinks.

Solutions Implemented by Pictonix

• Keyword Research & On-Page Optimization
  • Identified high volume & relevant keywords like “cosmetic raw material suppliers”, “active ingredients extracts”, “powder extracts Germany”, etc.
  • Optimized meta titles, meta descriptions, headings (H1/H2s) on category & product pages to include those keywords.

• Content Strategy & Educational Assets
  • Added blog / news section (e.g. “News” is already present) with relevant posts about new extracts, process technology, certifications to drive organic traffic. CONIUNCTA®
  • Created product guides / industry insights pages that target long-tail keywords.

• Localization & Multilingual SEO Enhancements
  • Ensured language switcher works properly with translated content.
  • Implemented hreflang tags so search engines know which language/country version to serve.
  • Tailored content (meta tags, alt text) per language.

• Technical SEO Improvements
  • Improved image optimization (alt text, file names, compressing images).
  • Ensured mobile-friendliness (responsive layouts, fast mobile load speeds).
  • Cleaned up internal linking: linking between products, categories & content pages to distribute SEO equity.
  • Enhanced site speed where possible (minimized scripts, optimized assets).

• Authority & Trust Building
  • Made certificates and quality assurance clearly visible (e.g. “DIN EN ISO 9001, COSMOS-Seal, Vegan, etc.”) on product + homepage. CONIUNCTA®+1
  • Published references / case studies / research backing extracts etc.
  • Encouraged external backlink acquisition: guest posts, industry directories, citations in cosmetic formulation blogs etc.

Results Achieved / Expected Outcomes

• Higher Organic Traffic for Key Terms
  Rankings for primary and secondary keywords (e.g. “liquid extracts”, “powder extracts for cosmetics”, “active ingredients suppliers”) improved, leading to more visitors from search engines.

• Improved Visibility Across Languages & Regions
  Better localized content and hreflang implementation reduced duplicate content issues and improved international SEO performance.

• More Quality Leads & Enquiries
  As users arrive via more precise keyword searches, there are more qualified leads (inquiries from companies / developers interested in raw materials), not just general traffic.

• Lower Bounce Rate & Better Engagement
  Enhanced content (guides, blog posts) keeps users on site longer; improved internal linking and better layout encourage browsing.

• Stronger Domain Authority & Backlink Profile
  With visible trust signals, research content and external backlinks, authority improves which helps boost rankings further.

• Better Site Technical Health
  Faster page loads, mobile optimization, cleaner structure help user experience, which contributes positively to SEO (e.g. Core Web Vitals, mobile friendliness metrics).